By 2018, Mobile Marketing Is Expected to Account for Almost

question 54

True/False

By 2018, mobile marketing is expected to account for almost 75% of all digital ad spending.

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Definitions:

Short-term Memory

Short-term memory refers to the capacity for holding a small amount of information in an active, readily available state for a short period of time.

Working Memory

The memory subsystem that we use when we try to understand information, remember it, or use it to solve a problem or communicate with someone.

Tertiary Memory

A term sometimes used to describe long-term storage of information that is not in active use but can be accessed when required.

Levels-of-processing Model

A theory suggesting the depth of mental process related to memory retention, from shallow perceptual levels to deeper semantic ones.