Which of the Following Is True with Regard to a Global

question 78

Multiple Choice

Which of the following is true with regard to a global positioning strategy?

• A)A global positioning strategy does not address the shared expectations of a global customer market segment.
• B)More often than not, global positioning dilutes brand equity in the international market.
• C)A global positioning strategy reduces international marketing costs.
• D)Internationalizing firms rarely aim for a global positioning strategy.

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Definitions:

Goodwill

The intangible asset that arises as a result of the acquisition of one company by another for a premium value, representing the reputation, brand, and other non-tangible assets.

Online Expansion

The process of growing a business's or organization's presence, services, or products through digital platforms and the internet.

Community

A group of people living in the same place or having a particular characteristic in common, or a feeling of fellowship with others due to shared attitudes, interests, and goals.

Latino Community

A diverse group of individuals of Latin American origin or descent, often with shared cultural, linguistic, or historical traits.