International Advertising (Scenario) Quik-Vac Corporation, a U.S.-Based Company, Manufactures Small, Inexpensive Vacuum Cleaners

question 78

Multiple Choice

International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Standardized advertising, if used by Quik-Vac, would most likely ________.

• A) cater to customers with varied preferences worldwide
• B) simplify Quik-Vac's communications strategy and save costs
• C) appeal to the highly literate populations only
• D) make importation of raw materials mandatory for Quik-Vac

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Definitions:

Proportion

A part, share, or number considered in comparative relation to a whole.

Income

The money received by an individual or group for their labor, investments, or other revenue-generating activities.

Progressive Tax Structure

A tax system in which the tax rate increases as the taxable amount or income increases, imposing a higher percentage rate on higher income earners.

Policy Makers

Individuals or groups responsible for creating and implementing policies and decisions in governmental or organizational settings.