Refrigerator Adaptations (Scenario) Cold-Aire Inc. Manufactures Refrigerators from Its Facilities in the United

question 76

Multiple Choice

Refrigerator Adaptations (Scenario)
Cold-Aire Inc. manufactures refrigerators from its facilities in the United States and China and ships them to retail stores around the world. Kitchen sizes vary around the world, and as a result, refrigerator sizes must vary as well. U.S. retailers want large refrigerators, while European and Asian retailers demand smaller units. Cold-Aire manufactures over 20 different models of refrigerators, which often vary in size by only a few inches. Cold-Aire managers are concerned that the firm is losing money because of product adaptations. Cold-Aire management is meeting to discuss the various cost-saving options for the firm.
-Which of the following most likely supports Cold-Aire implementing a regional strategy of refrigerator standardization?

• A) Refrigerator sizes within Latin America tend to be similar.
• B) Distribution channels in Asian countries are usually complicated.
• C) American kitchens are typically more spacious than Asian ones.
• D) Customers in Europe demand exterior ice and water dispensers.

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Definitions:

Conditioned Response

A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus.

Conditioned Stimulus

A stimulus that elicits a response only after learning has taken place, typically through association with an unconditioned stimulus.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any need for prior learning or conditioning.

Unconditioned Response

An involuntary, inherent reaction to a stimulus, occurring without any learned or conditioned prior history.