Adaptation Refers to the Process of Making the Marketing Program

question 48

True/False

Adaptation refers to the process of making the marketing program elements uniform, with a view to targeting entire regions, or even the global marketplace, with the same product or service.

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Definitions:

Chain of Command

The formal line of authority within an organization, specifying who reports to whom.

Division of Labor

The assignment of different parts of a manufacturing process or task to different people in order to improve efficiency and productivity.

Span of Control

The number of subordinates that a manager or supervisor can effectively oversee, manage, and communicate with.

Communication Channel

The medium or method through which information is transmitted from one entity to another.