What Is the Purpose of the "Marketing Intelligence System" Subsystem

question 24

Multiple Choice

What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?

• A)to obtain everyday information about pertinent developments in the environment
• B)to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making
• C)to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others
• D)to generate the particular information needed for the specific situation
• E)to gather information not gathered by the other MIS component subsystems

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Definitions:

Reuptake

A process by which neurotransmitters released into the synaptic cleft are reabsorbed by the presynaptic neuron, helping to terminate the synaptic transmission.

Action Potential

A temporary reversal of the electrical polarization of the membrane of a nerve cell or muscle cell, allowing for the transmission of signals.

Muscular Paralysis

The loss of muscle function in part of your body, typically resulting from damage to the nervous system.

Acetylcholine

A neurotransmitter in the nervous system that plays an important role in muscle activation and memory functions.