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American Express Executives Wish to Know If There Is an Association

question 48

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American Express executives wish to know if there is an association between credit card balance carried and the number of credit cards owned.This is an example of:


Definitions:

Trial Close

A sales technique where the salesperson asks the potential buyer questions that assume the sale has been made, to gauge their readiness to commit.

FAB Demonstration

A sales technique focusing on features, advantages, and benefits of a product to persuade potential buyers.

Response To The Stimulus

The reaction or change in behavior or action of an organism or system as a result of a specific external factor or stimulus.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales within the industry.

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