A Correlation Coefficient Is an Index Number Constrained to Fall

question 5

Multiple Choice

A correlation coefficient is an index number constrained to fall between the range of:

• A)0 to 1.00
• B)0 to 100
• C)-1.00 to +1.00
• D).05 to .95
• E)none of the above; it is not constrained

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Definitions:

Validity

The extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.

Pretest

An evaluation or test conducted prior to launching a marketing campaign or product, used to gauge effectiveness or potential improvements.

Survey Questions

Designed queries or statements intended to gather information from respondents for research or feedback purposes.

Secondary Data

Information that has been previously collected for other purposes, but is being utilized for a current research project or analysis.