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Essentially,possible decision alternatives include any marketing action that the marketing manager thinks may resolve the problem.
Phenotype
The observable physical or biochemical characteristics of an organism, as determined by both genetic makeup and environmental influences.
Genetic Potential
The maximum physical or intellectual growth and development that a person can achieve, based on their genetic composition.
Additive Genes
Genetic models where the effects of individual genes add up to influence a trait, without dominance between alleles.
Dominant Genes
Genes that express their traits in the phenotype, regardless of the presence of their recessive counterparts in an organism's genotype.
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