Which of the Following Describes an Electronic Test Market

question 99

Multiple Choice

Which of the following describes an electronic test market?

• A)It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels.
• B)It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors.
• C)It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services.
• D)A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume.
• E)none of the above

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Definitions:

Articles Of Confederation

The first constitution of the United States, in effect from 1781 to 1789, which created a loose confederation of sovereign states and a weak central government.

Confederation Congress

The governing body of the United States under the Articles of Confederation, operating from 1781 to 1789 before being replaced by the U.S. Congress under the Constitution.

Revenue

The income generated from normal business operations or other activities, vital for sustaining businesses and financing governments.

Declaration Of Independence

The formal statement written by Thomas Jefferson declaring the freedom of the thirteen American colonies from Great Britain, adopted by the Continental Congress on July 4, 1776.