Which of the Following Is Described by Kotler and Keller

question 23

Multiple Choice

Which of the following is described by Kotler and Keller as a way that companies use their databases?

• A)to identify prospects
• B)to deepen customer loyalty
• C)to avoid serious customer mistakes
• D)to decide which customers should receive a particular offer
• E)to decide which products to offer in a particular geographic area

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Definitions:

Large Organizational Groupings

Refers to the classification or arrangement of large entities, such as corporations or institutions, into groups or categories based on shared characteristics or purposes.

Hierarchy of Needs

A psychological theory proposed by Abraham Maslow outlining a five-tier model of human needs, from basic physiological needs to self-actualization.

Short-term Tasks

Activities or projects that are designed to be completed in a relatively short period of time.

Spoken Messages

Information or ideas conveyed through verbal communication, either in person or through media such as telephone or video conferencing.