Data Mining Is the Name for Software That Is Now

question 46

True/False

Data mining is the name for software that is now available to help managers make sense out of seemingly senseless masses of information contained in databases.

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Definitions:

Implicit Motives

Unconscious motivations, usually measured with projective tests.

Affiliation Motive

An underlying psychological drive that influences individuals to form connections, bond with others, and seek social acceptance.

Explicit Motives

Conscious motivations, usually measured by self-report.

Affiliation Motive

A psychological drive that influences an individual's need to form or maintain positive social relationships and connections.