A Disadvantage of the ________ Is That the Marketing Researcher

question 94

Multiple Choice

A disadvantage of the ________ is that the marketing researcher is more limited in the quantity and types of information that he or she can obtain.

• A)telephone interview
• B)in-office interview
• C)mall-intercept interview
• D)in-home interview
• E)dual data collection

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Definitions:

Time Pressure

The stress and sensation of urgency induced by the belief that there is not enough time to complete a task or meet a deadline.

Z Problem-Solving Model

A structured approach to address and solve problems by systematically considering various aspects and solutions, ensuring thorough analysis and decision-making.

Gathering Information

The process of collecting data or insights to inform decisions or understand situations.

Sensing

Gathering information through the five senses and focusing on what actually exists.