Examlex
Telephone surveys have the disadvantage of being associated with telemarketing.
Uneducated Audience
A group of people or demographic segment lacking formal education or specific knowledge in a certain area.
One-sided Message
Communication that presents a single viewpoint or aspect of an issue, often used in persuasive settings.
Central Route
A method of persuasion that involves deeply processing the content of a message, considering its arguments and evidence.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the message's substantive aspects, as outlined in the Elaboration Likelihood Model of persuasion.
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