Which of the Following Was NOT Discussed as a Way

question 31

Multiple Choice

Which of the following was NOT discussed as a way that "Online data collection has profoundly changed the marketing research landscape,particularly in the case of online panels"?

• A)Company managers can retrieve tabulated customer reactions on a daily basis.
• B)Online surveys are generally believed to effect response quality equal to telephone or mail surveys.
• C)Because the researcher can monitor the progress of the online survey on a continual basis, it is possible to spot problems with the survey and to make adjustments to correct these problems.
• D)The speed, convenience, and flexibility of online surveys make them very attractive.
• E)Online questionnaires afford a great deal of control to marketing researchers, normally with the survey being self-administered.

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Definitions:

Affect Influences

How emotions and mood states can impact decision-making, perception, and behavior.

Mild Mannered

Describes a person who is gentle, not easily provoked, and displays a calm behavior.

Soft-Spoken

Characterized by a gentle, mild, or low vocal tone, often perceived as calming or polite.

Assertively

Communicating one's preferences, needs, and rights in a clear, honest, and respectful way without infringing on the rights of others.