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It Is Important That the Manager Allow the Marketing Researcher

question 86

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It is important that the manager allow the marketing researcher to decide on the survey mode because this person has a unique understanding of how question characteristics,respondent characteristics,and survey resources and objectives come into play.


Definitions:

Fill

To occupy or complete a space, gap, or requirement fully.

Search Pathway

The process or journey a user takes to locate information, often related to web navigation or information retrieval strategies.

Online Platform

An online platform is a digital space that facilitates various interactions, such as selling, sharing, learning, or communicating, among its users over the internet.

Idea Generation Process

The systematic approach to brainstorming, exploring, and filtering new concepts or solutions.

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