Interviews with Industry Experts, Those Individuals Who Are Knowledgeable About

question 15

Multiple Choice

Interviews with industry experts, those individuals who are knowledgeable about the firm and the industry, may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?

• A)These experts may be found both inside and outside the firm.
• B)Typically, expert information is obtained by unstructured personal interviews without Administering a formal questionnaire.
• C)It is helpful to prepare a list of topics to be covered during the interview.
• D)All of the above are true.

---

Definitions:

Broader Influence

The extended effect or impact one has beyond their immediate circle, affecting a larger community, system, or societal norms.

Specific Position

A particular or clearly defined job role within an organization, characterized by unique responsibilities and requirements.

Norms

Established standards of behavior or guidelines that are accepted within a group or society.

Roles

The functions or parts played by individuals in a particular social, professional, or other contexts.