________ Is Marketing That Involves Using Powerful Computers with Advanced

question 64

Multiple Choice

________ is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

• A) Data mining
• B) Mass marketing
• C) Parallel marketing
• D) Traditional marketing
• E) Competitive intelligence

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Definitions:

Government Regulation

The establishment of laws and rules by government bodies intended to control or govern conduct and ensure the public's welfare.

Legislative and Executive Actions

Actions taken by the legislative body to enact laws, and by the executive branch to implement, administer, and enforce laws.

U.S. Constitution

The foundational document of the United States, outlining the structure of the government and its powers, as well as the rights of citizens.

Tenth Amendment

An amendment to the U.S. Constitution that emphasizes the federal system of government by stating powers not given to the federal government nor prohibited to the states by the Constitution are reserved for the states or the people.