Which of the Following Is NOT an Advantage of Using

question 24

Multiple Choice

Which of the following is NOT an advantage of using focus groups in marketing research?

• A) The richness of the comments, which come from real customers, makes this technique highly useful.
• B) Focus groups are easy to moderate.
• C) The comments of one person in a focus group can trigger unexpected reactions from others.
• D) The responses in a focus group are generally spontaneous and candid, and they provide rich insights.
• E) Ideas are more likely to arise out of the blue.

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Definitions:

Good Health

A state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Sexual Strategies Theory

The theory that men and women have different short-term and long-term mating strategies.

Evolutionary Mating

A theory suggesting that the patterns of dating, courtship, and sexual behavior are driven by innate biological instincts developed through natural selection to ensure reproductive success.

Emotional Experience

The complex response of the emotional (affective) component of the personality to an emotional stimulus, involving various physiological, behavioral, and cognitive changes.