Which of the Following Is NOT an Advantage of Depth

question 43

Multiple Choice

Which of the following is NOT an advantage of depth interviews over traditional focus groups?

• A)richer discussion of sensitive topics
• B)deeper insights about underlying motives
• C)less social pressure to conform
• D)scheduling of respondents
• E)cost per respondent

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Definitions:

Industry Level

referring to the collective performance, trends, or characteristics of businesses within a specific sector of the economy.

High Barriers

Substantial obstacles or challenges that prevent or hinder entry into a market or industry.

Buyer Power

Refers to the ability of consumers to influence the pricing and quality of goods and services in a market due to their collective purchasing power.

Supplier Power

Refers to the ability of providers of goods or services to dictate terms and influence prices in the marketplace due to their strong position vis-à-vis buyers.