The Disadvantages of Using Mall Intercept Interviews to Collect Research

question 36

Multiple Choice

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT:

• A) poor response rate.
• B) potential for interviewer bias.
• C) moderate quantity of data can be collected.
• D) high cost.
• E) high social desirability.

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Definitions:

Fixed Interval

In the context of operant conditioning, a schedule of reinforcement where rewards are delivered at fixed time intervals, provided the correct response is made.

Variable Interval

A reinforcement schedule in which reinforcements are given after unpredictable time durations.

Fixed Ratio

A schedule of reinforcement where a response is only reinforced after a specified number of responses.

Variable Ratio

A reinforcement schedule in which responses are rewarded after a varied number of responses, enhancing motivation.