A Random Sample of Respondents Would Be Distributed Randomly, Half

question 33

Multiple Choice

A random sample of respondents would be distributed randomly, half to the experimental group and half to the control group.A pretest questionnaire would be administered to the respondents in both groups to obtain a measurement on attitudes toward Pepsi advertising, brand, and celebrity; only the respondents in the experimental group would be exposed to the TV program containing the Pepsi commercial.Then, a questionnaire would be administered to respondents in both groups to obtain posttest measures on attitudes toward Pepsi advertising, brand, and celebrity.Which of the following experimental designs best represents the above scenario?

• A)one-shot case study
• B)one-group pretest-posttest design
• C)posttest-only control group design
• D)static group design
• E)pretest-posttest control group design

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Definitions:

Analytic Thinking

The process of evaluating and dissecting complex problems or concepts to understand their components and derive conclusions.

Structural Model

An abstract representation that illustrates the framework of an object, system, or concept, detailing the arrangement and interaction of its parts.

Ego

The part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.

Id

The unconscious mind, motivated for pleasure and wish fulfillment.