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The rational-ignorance effect refers to the
Gross Margin
The difference between revenue and cost of goods sold divided by revenue, expressed as a percentage, indicating the percentage of sales revenue that turns into profit.
Shareholder Wealth
The overall value that shareholders gain from their investment in a company, often measured by stock price appreciation and dividends received.
Free Cash Flows
The amount of cash a company generates after accounting for cash outflows to support operations and maintain its capital assets.
Sole Proprietorship
A business owned by one individual.
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