Researchers Who Argue That the Field of Consumer Behavior Should

question 10

Multiple Choice

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should ________.

• A) have a market-oriented focus
• B) aim to apply knowledge to increasing profits
• C) focus on understanding consumption for its own sake
• D) be judged in terms of its ability to improve marketing practices

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Definitions:

Human Mind

The collective mental capabilities and processes related to thought, perception, consciousness, judgment, and emotions in humans.

Mass Media

Forms of communication, such as newspapers, magazines, radio, television, and digital platforms, that reach a large audience simultaneously, shaping public opinion and culture.

Communication Technologies

Tools and platforms that facilitate the transfer of information between entities over distances, including the internet, broadcasting media, and telecommunication systems.

Global Village

Refers to the concept of the entire world becoming more interconnected and accessible, making distance less significant in terms of communication and cultural exchange.