Which Form of Reference Group Influence Is Most Associated with the Following

question 65

Multiple Choice

Which form of reference group influence is most associated with the following situation? Carl knows that Bert has had experience with various types of motor oils because Bert is a mechanic for a large Cadillac dealership. Carl asks Bert to compare his brand against Quaker State. Bert tells Carl that Quaker State can't be beat for performance and durability.

• A) coercive influence
• B) information influence
• C) utilitarian influence
• D) value-expressive influence

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