Reference Groups Influence Consumers in Three Ways

question 24

Essay

Reference groups influence consumers in three ways. Name these three ways and describe the nature of the influence upon the consumer.

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Definitions:

Zero Coupon Bonds

Bonds sold at a discount that pay no periodic interest payments but are redeemed at their face value at maturity, providing a fixed return to investors.

Factoring Receivables

Factoring receivables is a financial transaction where a business sells its accounts receivable to a third party at a discount to get immediate cash.

Short-Term Credit

Borrowings taken by a company to fulfill its short-term financial needs, typically repaid within a year.

Blanket Inventory Lien

A legal claim on all inventory items of a borrower by a lender as collateral for a loan.