From a Semiotic Perspective, Every Marketing Message Has Three Basic

question 64

Multiple Choice

From a semiotic perspective, every marketing message has three basic components. Which of those components is the sensory image that represents the intended meaning?

• A) the sign
• B) the object
• C) the interpretant
• D) the structure

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Definitions:

Happiness

A state of well-being and contentment; the emotional or affective aspect of human flourishing.

Castration

The removal of the testicles in males or ovaries in females, which drastically reduces hormone production, affecting reproduction and secondary sexual characteristics.

Hans Selye

A pioneering Hungarian endocrinologist who identified the stress response as having three stages: alarm, resistance, and exhaustion.

Stress

The body's response to any demand or challenge, ranging from minor daily pressures to major life events, which can affect mental and physical health.