Kyle Liked to Think He Could Program Anything Digital

question 51

Multiple Choice

Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.

• A) cultural jamming
• B) advergaming
• C) pretailing
• D) plinking

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Definitions:

Sales Promotion Tool

Marketing strategies or devices designed to temporarily boost sales or attract customer interest.

Rebate

A refund given to consumers after they've purchased an item, often used as an incentive for sales.

Sales Promotion Technique

A marketing strategy designed to increase sales in the short term, often through discounts, coupons, or special offers.

Sampling

A process in statistics and research where a subset of individuals or items from a larger population is selected for analysis.