A ________ Innovation Is a New Product That Creates Major

question 74

Multiple Choice

A ________ innovation is a new product that creates major changes in the way we live.

• A) globally continuous
• B) continuous
• C) discontinuous
• D) dynamically continuous

---

Definitions:

Brand Equity

The value the firm derives from consumers’ positive perception of its products.

Brand Loyalty

The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.

Brand Image

The unique set of associations target customers or stakeholders make with a brand.

Brand Recall

The ability of consumers to remember a brand spontaneously without being exposed to any prompts.