Susan Saurage Picks and Runs Her Focus Groups Carefully

question 56

Multiple Choice

Susan Saurage picks and runs her focus groups carefully. She wants to make sure that each focus group member provides meaningful information for her research purpose. As she is examining potential focus group candidates, she notices that three men and two women seem to provide "yes" answers regardless of what she asks them. They seem to want to be on the focus group very badly and appear eager to be "good subjects." If Susan follows prudent testing methodology, she should reject these test subjects in order to avoid the possibility of which of the following biases?

• A) neophyte bias
• B) order bias
• C) response bias
• D) affinity bonding bias