The Segment of Consumers Called LOHAS Is Most Closely Associated

question 1

Multiple Choice

The segment of consumers called LOHAS is most closely associated with the value of ________.

• A) cosmopolitanism
• B) hedonism
• C) materialism
• D) conscientious consumerism

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Definitions:

Self-Actualization Needs

The highest level in Maslow's hierarchy of needs, referring to the realization of a person's potential, self-fulfillment, seeking personal growth and peak experiences.

Esteem Needs

A concept in psychology that refers to the human desire for respect, self-esteem, and recognition from others, being part of Maslow's hierarchy of needs.

Extrinsic Rewards

Incentives provided by external sources, such as money, promotions, or recognition, that motivate individuals to perform certain behaviors or achieve goals.

Lower-Order Needs

refer to basic human requirements such as safety, physiological needs, and security, primarily described in Maslow's hierarchy of needs.