In Its Advertising, an Automobile Company Emphasizes Such Qualities as High

question 85

Multiple Choice

In its advertising, an automobile company emphasizes such qualities as high miles per gallon of gasoline, an excellent rating in safety, and high resale value of its product. The company is trying to appeal to which of the following consumer needs?

• A) sentiment needs
• B) biogenic needs
• C) hedonic needs
• D) utilitarian needs

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Definitions:

Word Puzzles

Games or problems that involve the manipulation of letters and words to solve challenges or find solutions.

Problem-solving Techniques

Strategies and methods used to identify, analyze, and resolve problems effectively and efficiently.

Encouragement

The act of giving support, confidence, or hope to someone.

Alzheimer Disease

A progressive neurological disorder that leads to memory loss, cognitive decline, and personality changes.