Sally Loved Global Brands

question 53

Multiple Choice

Sally loved global brands. She saw them as quality products that held the "romance" of the country of origin. She never really took the time to research the companies that produced them and knew very little about the production or distribution processes of the brands. Sally would fit into which major segment for global consumers?

• A) global citizens
• B) global dreamers
• C) antiglobals
• D) global agnostics

---

Definitions:

Entrepreneurial Transition

The phase in which an entrepreneur moves the business from a startup to a more established company, often involving significant changes in its management and operations.

Structure

The arrangement or organization of components that make up an entity, such as a company or a molecule.

Ownership Structure

The configuration of the ownership rights and privileges among the various shareholders or stakeholders of a company.

Venture Capital

Financing provided by investors to startup companies and small businesses with perceived long-term growth potential.