Whether a Consumer's Need Is Utilitarian or Hedonic, the ________

question 4

Multiple Choice

Whether a consumer's need is utilitarian or hedonic, the ________ it creates determines the urgency the consumer feels to reduce it.

• A) magnitude of the tension
• B) direction of the tension
• C) expectancy
• D) reinforcement

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Definitions:

Phallic Stage

A stage in Freudian psychosexual development, occurring from roughly ages 3 to 6, where the libido's focus is on the genital area and themes of difference and identification are explored.

Castrated

The action or practice of removing the testicles of a male animal or human, often leading to sterility and a decrease in certain hormone levels.

Penis Envy

A concept in Freudian psychoanalysis referring to a girl's sense of loss and jealousy over not having a penis.

Stubborn

Showing determination not to change one's attitude or position on something, especially in spite of good arguments or reasons to do so.