Today Thousands of Brands Borrow Personality Traits of Individuals or Groups

question 80

Multiple Choice

Today thousands of brands borrow personality traits of individuals or groups to convey an image marketers want consumers to form of their brands. An early brand personality was communicated in 1886 by the ________.

• A) Coca-Cola polar bear
• B) Jolly Green Giant
• C) Quaker Oats man
• D) Marlboro man

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Definitions:

Strategies

Plans of action designed to achieve a long-term or overall aim, often involving multiple steps or tactics.

Horizontal Transfer

The movement or application of skills and knowledge across similar tasks or contexts at the same level of complexity.

Vertical Transfer

The movement or sharing of skills, knowledge, or information from higher to lower levels within an organization, or vice versa.

Distinguish

To recognize or point out differences between two or more items, concepts, or phenomena, often highlighting unique or distinguishing characteristics.