________ Is the Promotional Strategy That Involves Select Consumers Altering

question 34

Multiple Choice

________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.

• A) Body cathexis
• B) Identity marketing
• C) Impression management
• D) Self extension

---

Definitions:

AIDS Prevention Programs

Initiatives or strategies designed to reduce the spread of HIV/AIDS through education, awareness, and behavior modification.

Newly Infected

Refers to individuals who have recently been diagnosed with a contagious disease or infection.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, politics, or being influenced by peer pressure.

Bystander Intervention

The act of stepping in to help someone who is in a difficult or dangerous situation when others present do not act.