Examlex
One important system of psychographic research measures AIO categories. What do AIOs measure?
Seasonal Index
A coefficient that modifies data to account for seasonal effects, facilitating more accurate trend analysis over time.
Forecasted Sales
Predicted revenues that a company expects to earn in a future period based on historical data, market trends, and analysis.
Trend Equation
A mathematical formula that describes the trend in a set of data, often used in time series analysis to forecast future values.
Seasonal Indicator
A statistical measure that captures seasonal patterns or fluctuations in data over specific periods.
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