________ Refer(s) to Analytical Techniques That Combine Data on Consumer

question 83

Multiple Choice

________ refer(s) to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information about the areas in which people live in order to identify consumers who share common consumption patterns.

• A) Psychographics
• B) Geographics
• C) Demography
• D) Geodemography

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Definitions:

Tax Rate

The determined percentage of earnings that an individual or a corporation must contribute as tax.

Debt-equity Ratio

This ratio compares a company's total liabilities to its shareholder equity, indicating the relative proportion of shareholder equity and debt used to finance a company's assets.

Pre-tax Cost

This is the cost of an investment or financial activity before the application of taxes.

Cost of Equity

The return that investors expect for investing in a company's equity, often estimated using models like the Capital Asset Pricing Model (CAPM).