Ad Bait Advertising Agency Has a New Technique for Reaching

question 22

Multiple Choice

Ad Bait Advertising Agency has a new technique for reaching consumers. It tailors its clients' ads to consumers based on consumer Internet use. Specifically, Ad Bait tracks what Web sites are visited by selected consumers and then determines what ads would be best suited to these consumers. Which of the following terms most closely matches Ad Bait's strategy for reaching consumers?

• A) lifestyle research
• B) personality research
• C) behavioral targeting
• D) personalized retargeting

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Definitions:

Axillary

Pertaining to the armpit area, including structures such as lymph nodes, blood vessels, and nerves located within this region.

Antecubital

Referring to the area of the arm in front of the elbow where blood is commonly drawn.

Brachial

Pertaining to the arm, specifically the area of the upper limb between the shoulder and the elbow.

Homeostasis

The process by which living organisms maintain a stable internal environment despite changes in external conditions, vital for the regulation of body functions.