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Janice feels that she makes many of her decisions based on the fact that she is an introvert. Introversion seems to affect her taste in clothes, outside activities, and even her independence. Janice is making consumption decisions based on a personality theory called trait theory.
Sex
A biological division of males and females based on chromosomes, genitals, and secondary sexual characteristics.
Personality Research
The scientific study of how different factors contribute to individual differences in behavior and mental processes.
Personality Traits
Enduring characteristics or qualities that describe an individual’s consistent patterns of feeling, thinking, and behaving.
"Women Are Wonderful" Stereotype
A societal stereotype that suggests women are more nurturing, empathetic, and kind-hearted than men.
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