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Justin is in charge of promoting a product that most of his customers perceive as a low-involvement product. He created a TV ad and aired it over and over. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.
Seminiferous Tubules
Highly coiled tubules within the testes where spermatozoa are produced.
Ejaculation
The process of expelling semen from the penis during sexual climax, facilitated by muscle contractions.
Acrosome
A cap-like structure over the anterior portion of a sperm's head, containing enzymes that help the sperm penetrate the egg.
Fertilization Process
The union of male and female gametes to form a zygote, initiating the development of a new organism.
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