List and Briefly Describe Four of Ernest Dichter's Major Motives

question 6

Essay

List and briefly describe four of Ernest Dichter's major motives for consumption as determined by motivational research.

---

Definitions:

Tax Depreciation

The deduction of a tangible asset's cost over its expected life span, used to reduce taxable income.

Book Depreciation

The method of allocating the cost of a tangible asset over its useful life for accounting and tax purposes.

Tax Rate

The percentage at which an individual or corporation is taxed, which can vary based on income level, type of income, and other factors.

Current Tax Expense

The amount of income taxes a company is expected to pay in the current year, reflecting its taxable earnings.