Describe the Concept of Psychographics

question 28

Essay

Describe the concept of psychographics. Then compare the four forms of psychographic analysis used in marketing.

---

Definitions:

Working Women

Females who are engaged in employment or work, either in formal or informal sectors.

Full-Time Workforce

Employees or laborers who work the standard workweek hours, often considered to be around 40 hours in many countries.

Discrimination

Unfair or prejudicial treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation.

Personal Stressors

Specific events or chronic pressures that an individual perceives as threatening or challenging.