What Does the Sleeper Effect Suggest About Source Credibility

question 10

Multiple Choice

What does the sleeper effect suggest about source credibility?

• A) If a receiver is not paying attention, a message cannot be effective.
• B) Many people can learn the important parts of a message even when asleep.
• C) The effectiveness of a message will increase over time.
• D) The effectiveness of positive sources over negative sources can be erased over time.

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Definitions:

Implicit Interest

The interest amount represented in the difference between the present value and the future value of a payment or investment.

Nominal Face Value

The stated value of a financial instrument (e.g., bond) at issuance, unrelated to market value.

Zero Coupon Bond

A debt security that doesn't pay interest but is traded at a deep discount, offering a profit at maturity when the bond is redeemed for its full face value.

Face Value

The nominal value stated on a financial instrument, such as a bond or stock, representing its worth at issuance or maturity.