It Is Known That Consumers Differ in Their Level of Involvement

question 31

Essay

It is known that consumers differ in their level of involvement with a product message. Marketers use attention-getting factors to ensure that messages get through the clutter that constantly bombards the consumer's senses. Name five techniques cited in the text that can be used to enhance the consumer's motivations to process product information and increase their involvement. Be specific in your comments and descriptions of these techniques.

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Definitions:

Self-administered Reinforcement

A behavior modification technique where individuals reward themselves for reaching a specific goal or behaving in a desired way.

Standards

Established norms or criteria against which measurements, quality, or acceptability are judged.

Imitated

The act of copying or mimicking the actions, behavior, or appearance of someone else.

Aggressive

Refers to behaviors or attitudes that demonstrate hostility, dominance, or the intent to harm others.