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Why Should Marketers Be Aware of Consumers' Cognitive Consistency and Cognitive

question 42

Essay

Why should marketers be aware of consumers' cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the post-purchase behavior of a customer as an example.


Definitions:

Trade Deficit

A measure of international trade in which a country's imports exceed its exports.

Net Exports

A country's economic output's net impact from international trade, calculated as the difference between its total exports and total imports.

Net Exports

The value of a country's total exports minus its total imports, indicating whether a country is in a trade surplus or deficit.

Imports

Goods and services brought into a country from abroad for sale.

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