A Mental or Problem-Solving Shortcut to Make a Purchase Decision

question 11

Multiple Choice

A mental or problem-solving shortcut to make a purchase decision is called a(n) ________.

• A) determinant
• B) detail rule
• C) heuristic
• D) experience rule

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Definitions:

Data

Collected information or facts, typically numerical, that are used as a basis for reasoning, discussion, or calculation.

Categorical Variable

A type of variable that can take on one of a limited, and usually fixed, number of possible values, assigning each individual or other unit of observation to a particular group or nominal category.

Social Security Number

A unique nine-digit number assigned to U.S. citizens, permanent residents, and temporary working residents that is used for tracking individuals for social security and taxation purposes.

Age

The length of time that a person or entity has been alive or existed.