Susan Is Trying to Select the Right Tour

question 87

Multiple Choice

Susan is trying to select the right tour. She is going to Scotland but can't make up her mind what she wants to do when she gets there. There are so many variables including cost, the weather, and Susan's desire to see the village her grandmother called home. Susan's problem emphasizes the importance of the ________ in designing an effective hospitality-marketing program for the tourism industry.

• A) experiential perspective
• B) behavioral influence perspective
• C) purchase momentum phenomenon
• D) rational perspective

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Definitions:

Superinsulation

An approach to building design and construction that greatly increases thermal resistance, significantly reducing heating and cooling demands.

Active Solar Heating

A system that uses solar energy to heat a fluid (either liquid or air), transferring this heat to the interior of a building or to a storage tank for later use.

Electric Resistance Heating

A method of heating using electricity where electric current flows through a resistor, converting electrical energy into heat energy.

Fuel Efficiency Standards

Regulations set by authorities that specify the minimum acceptable fuel economy for vehicles manufactured or sold in a particular region.