Examlex
Coca-Cola is an example of a(n) ________ product because it has come to characterize an entire category of soft drinks.
Attitude-Behavior Consistency
The degree to which a person's attitudes (feelings and beliefs) are reflected in their behaviors or actions.
Behavioral Intention
The motivational factors that predict an individual’s planned actions or behaviors, influenced by attitudes and perceptions.
Increases
The action of becoming or making something larger or more in quantity, size, or degree.
Behavioral Intention
The likelihood that a person will perform a given behavior based on their attitude and beliefs towards that behavior.
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