Chen Lo Used a Decision Rule That Says, "Only Buy

question 48

Multiple Choice

Chen Lo used a decision rule that says, "only buy well-known brand names" when selecting a set of golf clubs. He did not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________ rule.

• A) habitual decision
• B) compensatory
• C) noncompensatory
• D) conjunctive

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Definitions:

Personality Traits

Enduring characteristics or patterns of thought, emotion, and behavior that distinguish individuals from one another.

Adolescence

The transitional stage of growth and development between childhood and adulthood, marked by physical, psychological, and social changes.

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